About – Katihar

About Makhana

Makhana, also known as fox nuts or lotus seeds, are highly nutritious and low in calories. They are a good source of protein, carbohydrates, fiber, and minerals like magnesium, potassium, and phosphorus. Makhana is also rich in antioxidants and has anti-inflammatory properties. It is commonly used in Indian cuisine to make various dishes like curries, desserts, and snacks. Makhana is gluten-free and can be a healthy alternative to regular snacks like chips or popcorn.

Processing of Makhana

Harvesting: Makhana seeds are harvested from Makhana Seeds flowers.
Drying: The seeds are sun-dried to reduce moisture content.
Roasting : The dried seeds are roasted or fried in a small amount of oil until they pop and become crispy.
Flavoring: Some makhana seeds are flavored with spices or seasonings during processing.
Packaging: Once processed, makhana is packaged and ready to be consumed as a nutritious snack or used in various dishes.

Katihar shines as the world’s top makhana processing hub, boasting 6143 hectares dedicated to cultivation and an impressive annual output of 12900 metric tons. This achievement reflects Katihar’s commitment to excellence in agriculture and innovation in processing techniques. With fertile land and skilled farmers, Katihar leads the way in meeting global demand for this nutritious delicacy.

Awareness Program: We are committed to raising awareness about the nutritional benefits and cultural significance of Makhana, a traditional snack with immense potential. Through workshops, seminars, and outreach campaigns, we aim to educate both producers and consumers about the value of Makhana in promoting health and supporting local livelihoods.

Training Program: To empower Makhana producers with the necessary skills and knowledge, DIC Katihar organizes training programs on modern cultivation techniques, post-harvest management, and value addition. By equipping producers with updated practices, we ensure the production of high-quality Makhana that meets market demands.

Financial Assistance: Recognizing the importance of financial support in fostering entrepreneurship, DIC Katihar facilitates access to credit and subsidies for Makhana producers. Through various government schemes and partnerships with financial institutions, we aim to provide financial assistance to enable producers to invest in infrastructure, technology, and expansion of their businesses.

Product Standardization: Ensuring quality and consistency is paramount in promoting Makhana as a premium product. DIC Katihar works closely with producers to implement quality standards and certifications, thereby enhancing the credibility of Makhana in domestic and international markets. Standardization efforts aim to uphold the authenticity and purity of Makhana, preserving its reputation as a symbol of quality.

Branding & Marketing: Effective branding and marketing play a crucial role in promoting Makhana as a desirable snack option. DIC Katihar collaborates with producers to develop branding strategies, packaging designs, and marketing campaigns that highlight the unique attributes of Makhana. By showcasing Makhana as a healthy, nutritious, and versatile snack, we aim to capture the attention of consumers and create demand in the market.

Marketing Opportunities: DIC Katihar actively explores marketing opportunities for Makhana producers, including participation in trade fairs, exhibitions, and online platforms. Through partnerships with retail chains, e-commerce platforms, and export agencies, we strive to expand the market reach of Makhana products, both domestically and internationally. By tapping into diverse marketing channels, we aim to create sustainable market linkages that benefit Makhana producers and consumers alike.

Together, through these initiatives, DIC Katihar is dedicated to the holistic development of Makhana as a One District One Product (ODOP), fostering economic growth, promoting healthy living, and preserving our rich cultural heritage.